HRTV to air more Indiana Downs races
Indiana Downs and the Indiana Standardbred Association, in a joint venture, signed a contract with HRTV to air Indiana Downs on Monday and Tuesday afternoons. Until recently, Indiana Downs had been sparsely covered by both HRTV and TVG.
Indiana Standardbred Breed Development and the ISA recently created a commercial advertising the two Indiana yearling sales. The commercial is currently airing on HRTV. To get the most from breed development money spent to air this commercial, the groups felt it is crucial for the track to receive more coverage. This scenario should better benefit the Indiana Harness Racing Industry because those two days of racing include some Indiana Sires Stakes events. The harness meet at Hoosier Park in Anderson is covered by HRTV, as they negotiated a contract after their previous one with TVG had expired.
“I am pleased that, once again, Indiana Downs and the ISA have been able to work together to make positive changes, to improve the positioning of our product, and to help grow our business,” commented Jon Schuster, General Manager of Indiana Downs.
Also in the agreement with HRTV was full coverage of Indiana Downs Summer Championship Races on August 25. All races from that night’s card will be shown live or recorded. August 25 is expected to have over $1 million in purses, featuring the Indiana Sires Stake Finals, the Hoosier Home Run, and an Indiana Sired Invitational Pace.
“We have enjoyed a great relationship, and this is just one more example of how some creative thinking, some positive action, and the spirit of cooperation and open communication can continue to drive our industry. Thank you to Jeff (Edwards), and the entire ISA, for our partnership in continuing to look for ways that benefit us all,” concluded Schuster.
Source: USTA Web site (08-14-07)